INTRODUCTION
Forging ahead
When deployed with the right strategy, generative artificial intelligence (AI) has the potential
to change the anatomy of work. By streamlining work activities that absorb 60–70 percent of
employee time, startups can improve productivity down to the individual worker.1 This
can fast track product innovation, increase agility, streamline processes, boost revenue, and
allow for better, faster decision making.
The lack of a single universally accepted playbook for generative AI success is keeping some
founders on the sidelines, unsure of how to take the next (or even the first) step on the AI
journey. By democratizing generative AI, Amazon Web Services (AWS) is helping startups
at any stage overcome barriers to adoption and forge ahead with confidence. This eBook
outlines a proven path—from taking the first step to measuring results—with insights from
AWS best practices and its experience helping thousands of customers, including leading
startups like yours, realize their own initiatives.